After dark, milk and white, ruby is the most uncommon discovery in 80 years. This gift of mother nature surprises and bedazzles with a completely new taste and colour experience, born from the ruby cocoa bean – without adding any colourants or fruit flavourings.
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DISCLAIMER: With the objective to protect ruby’s authentic proposition, Barry Callebaut continues to work closely with U.S. and Canadian food authorities toward recognizing ruby with its own standard of identity for chocolate. In the meantime, ruby will be launched in the U.S. and Canada as ruby couverture. This will be reflected on packaging. Global communication assets will continue to reference chocolate.